| Developing a Marketing Strategy (return to index) |
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| In order to sell your home quickly and on the best possible terms, it's necessary to prepare your home for the market. This process includes: |
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Deciding when to put your home on the market. |
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Establishing a strategic price based on recent comparable sales, local market conditions and your motivation to sell. |
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Estimating probable net proceeds. |
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Advising you on how to make your home more appealing to potential buyers. |
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| Marketing Your Property |
| Your Sales Associate will help you to select a mortgage lender. Once you have made your decision, these are the steps of the process: |
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Ordering a "FOR SALE" sign to be placed prominently on your property. |
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Installing a lock box to make it easy for agents to show your home. |
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Submitting your home to the regional Multiple Listing Service for immediate exposure to the real estate community. |
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Arranging Sales Associates in the area to tour the home. |
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Developing a flyer/brochure highlighting the features and benefits of your home. |
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Promoting your home at the appropriate Association(s) of Realtors' for maximum exposure to other cooperating agents. |
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Holding open houses when appropriate. |
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Contacting your neighbors to promote the property. |
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Advertising your property on our regular office schedule. |
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Featuring your property on our web site. |
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Asking clients and colleagues if they know of possible buyers. |
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